A FEW
RANDOM
PROJECTS
After 10 years of living in Tallahassee, I'd grown accustomed to the stigmas surrounding its Frenchtown area. So, for one of my last classes at FSU, I challenged myself – via essay writing and photojournalism – to talk to some of Frenchtown's residents, from business owners to the homeless, about its history and their hopes for its future. And, in the process, broke down my own walls and perceptions.
Check it out: Freeing Frenchtown
FREEING FRENCHTOWN
When I first moved to Atlanta, I figured I should get familiar with MARTA (the Metro Atlanta Rapid Transit Authority). So, I hopped onto the website and wondered, "Is there a way to make MARTA a little sleeker and, dare I say it, cooler?" Only one way to find out!
The current MARTA logo felt dated, heavy, and oddly compositioned. So I chose a timeless, readable typeface and implemented the organization's colors into the construction of the word mark, creating a "rail" using rules.
MARTA's website (back then – it's since been updated) suffered the same ills as the logo: It was stuck in the past. And it was cluttered. My solution? Give the site elements room to breathe while putting MARTA's colors to work in the features.
MARTA
Midtown Pass was a venue in the heart of Tallahassee that hosted a Seminole-centric bar called Warchant. While cool in concept and atmosphere, its identity wasn't quite reflecting its spirit. That's why I wanted to give Midtown Pass a trendy logo and couple it with a Warchant word mark using FSU's athletic typeface, making it cleaner while still nodding to the Noles.
Midtown Pass' website was a jumble of styles that didn't work together. With FSU as inspiration, I made garnet the hero of a reimagined home page, reigning in the elements to bring better focus, harmony, and chic-ness to the site.
MIDTOWN PASS
21 A.D.: The earliest record of an umbrella.
2007: The year Rihanna dropped her ridiculously catchy smash hit (admit it, now it’s stuck in your head – umbrella ella ella eh eh eh).
2014: When I took on the challenge of turning an everyday tool into the gadget that transforms everyday people into super heroes.
This series was one of three that I submitted as part of an application to grad school. Read the copy here.
While at FSU, I was a member of the Arrowhead Advertising Team, which competes in the American Advertising Federation's annual National Student Advertising Competition. As we were gearing up to ultimately win third place in the district competition, I decided think of my own strategy for that year's client, Mary Kay, and its dilemma: attracting a younger customer base.
The idea, Mary Kay Mint, was my spin on the team's strategy. Mint = fresh. So I concepted a fresh look, products, and blog that would speak to a fresher market.
MARY KAY MINT
As part of a job interview, I was asked to design a brand identity for an imaginary family of chocolatiers. Being that I love pretty much anything chocolate, I was champing at the bit. After scoping out loads of inspiration – there are a lot of artisanal chocolatiers out there – I came up with a logo that symbolized the Acme family's global coco reach.
I then created a business card that played up the logo's elements.
And, for its website, I wanted to showcase the Acmes' chocolatiering history by juxtaposing vintage and contemporary image styles. Though static, I imagined this hero image as juxtaposed videos from the chocolatiers' past and present.
ACME CHOCOLATIERS
