SENIOR COPYWRITER • .MONKS (NEÉ CASHMERE) • 09.21 – present • Served as lead copywriter for Amazon Music, Dave & Buster’s, Disney, Main Event, Marriott Bonvoy, Marriott International, Oscar Mayer, P&G, and Taco Bell. Worked with internal and inter-agency teams to strategize, concept, and execute culturally relevant campaigns and content across channels, including social, digital, radio, and video. For example: Developed and oversaw a combined 150+ social posts for Dave & Buster’s, Main Event, and Marriott Bonvoy. Guided and motivated team members as a lead on integral brand projects, which included concepting, providing direction, sharing feedback, and ensuring quality. Drove ideas that solved internal challenges through cross-team communication. Internally recognized for presentation and pitching skills (helped win new business), thoughtful collaboration, and command for brand voice (created widely adopted voice and tone guidelines framework).
ASSOCIATE CREATIVE DIRECTOR • UNIWORLD GROUP • 09.18 – 09.21 • Created extensive, culturally relevant work for Amazon, Ford, Johnson & Johnson, Rocket Mortgage, The Home Depot, and the U.S. Marine Corps. Oversaw and guided the work performed by junior- and associate-level writers on both The Home Depot and Ford. And was integral in winning new business, including haircare brands OGX and Maui Moisture. Collaborated with designers, creative leads, strategists, and comprehensive teams to write, edit, and produce 20+ print and broadcast spots; create digital and social media content and campaigns; script and produce video content; and more. Internally recognized by senior and executive leadership for being an outspoken voice in key moments.
COPYWRITER • MINDPOWER INC. • 10.14 – 05.18 • Developed awareness- and enrollment-boosting concepts and campaigns for 20 different colleges, schools, and organizations. Including 120+ display ads, web pages, and emails; 30+ social media ads and posts; 20+ print pieces; video and radio scripts; and more. Work for University of West Florida’s housing campaign helped increase rental contracts by 34 percent in the first few months.
CREATIVE BRAND CONSULTANT & CONTRACTOR • 09.13 – present • Partnered with a range of businesses – from professional athletic organizations and burgeoning wellness brands to local advertising agencies and event venues – using strategy, visual design, and copywriting expertise to develop brand identities and deliver brand assets. Helmed brand strategy, developed voice and tone standards, led digital content strategy, as well as designed and wrote for deliverables such as presentations, social media ads, websites (UI design and written content), and more.
